Where confidence, community, and mental health get to play.

We believe every young person deserves the chance to grow through sport and the support to thrive beyond it. By expanding access to play and prioritizing mental health, we’re helping the next generation build resilience, connection, and confidence for life.

Mission

To expand access to sport and mental health support for youth (especially girls and young people from under-resourced communities) so they don't just survive pressure, they grow stronger because of it.

We partner with those already doing the work. We support with resources, programming, and advocacy. We stay focused on long-term impact that outlasts any single season or sports career.

Why We Exist

Some kids have to fight just to get in the game.

They grow up with empty parks, closed gyms, or no safe ride to practice. Girls, in particular, often get fewer chances and more reasons to quit early. The barriers are layered: cost, safety, visibility, confidence.

Here's what we know: 45% of girls quit sports due to body confidence issues and lack of supportive mentors. At the same time, young athletes face rising mental health challenges. The pressure to perform on the court and in the classroom keeps building. The mental health crisis? It's already in the locker room.

The Kelsey Plum Foundation exists because sport, when it's accessible, consistent, and inclusive, can change everything. It teaches resilience. It builds identity. It creates belonging. But only if youth (especially girls) have access to the full experience of sport, not just a glimpse of it.

For Kelsey, this work starts in Los Angeles, a city that welcomed her as home and where she wants to invest deeply in the community. This foundation isn't a temporary project. It's built to last. Kelsey's commitment goes beyond her playing career. This is her long game.

Our Pillars

Access Through Sport

We eliminate barriers that prevent kids from playing and staying in sport. Through local camps, court builds, and partnerships, we create inclusive opportunities that promote the lasting benefits of participation: confidence, discipline, teamwork, regardless of performance outcomes.

Mental Health & Athlete Well-Being

We train coaches and caregivers to recognize mental health needs early. We provide accessible tools and resources while partnering with nonprofits and schools to normalize mental health conversations within athletic culture, giving youth space to speak and be heard.

Our Approach

We don't just show up. We build systems that stick.

Community Grantmaking

We fund and amplify local nonprofits already driving impact in youth development, mental health, and sport equity.

Brand Collaboration with Purpose

With support from Kelsey's brand partners—including Under Armour, Google Pixel, and Smart Water—we co-create programs that go beyond sponsorship and deliver real value to young people and their communities.

Legacy Over Spotlight

Starting in Los Angeles, we're building proof that works before we scale. Every court, every program, every partnership is designed to outlast the headlines and create lasting change.

Our Partners

We're proud to work alongside partners who share our commitment to youth development. Together with Under Armour and community organizations, we're building programs that create lasting impact.